Innovation has always been a strategic core competency for BBC International. In the late 80’s BBC was the first to introduce lighted technology into the children’s footwear market place. The future of technology in footwear is bright and BBC will continue to lead the industry through a continued focus on research and development. BBC is currently the proud owner of several patented technologies that are used to drive business and product differentiation throughout the world. We have many projects in the works that will drive the future of technology in the footwear industry solidifying BBC as the frontrunner in innovation. A few of our key advancements are highlighted to the left.